Moonsense secures $4.2M in seed funding to lead the way in advanced user behavior analysis

Moonsense, the fraud prevention innovator, has raised $4.2 Million in seed funding and announced the general availability of its user behavioral and network intelligence solution. The platform aims to help organizations future-proof their fraud detection and prevention. Moonsense‘s unique approach enables companies to customize their fraud management based on their unique business, which is being actively used across several security and risk-sensitive industries. E-commerce losses due to online payment fraud have significantly increased in recent years and were estimated to be at USD 41 billion globally in 2022, with the figure expected to grow further to $48 billion in 2023. This makes it increasingly vital for companies to optimize their fraud prevention strategies without increasing their financial burden. That is where Moonsense comes in with its next-level data management and AI/ML solution for personalized fraud detection.

Human Interaction And Predictable Patterns Of Behavior:
According to Andrei Savu, Moonsense CEO, and Co-founder, when we interact with a site, we establish predictable patterns of behavior, referred to as digital body language. With Moonsense, businesses can use those patterns to identify fraudulent behavior more accurately without creating additional user friction. This innovative approach to fraud prevention helps companies to minimize negative impacts on the user experience while still achieving a high degree of control over their bot and bad actor detection triggers and response rules.

Seed Funding Round:
The seed funding round was co-led by XYZ Ventures and Race Capital, with participation from TheGP, Foothill Ventures, and individual investors including Sekhar Sarukkai, John Lilly, and Josh Wills. “We believe user behavioral analytics is the future for fraud prevention,” said Ross Fubini, founder and Managing Partner at XYZ Venture Capital, commenting on the potential of Moonsense. Fubini also praised Moonsense for pushing the industry forward, praising Andrei and his team for delivering the need for personalization for organizations genuinely committed to fighting new account fraud, account takeovers, and sophisticated bots.

Free Trial of Moonsense Cloud:
In line with this announcement, Moonsense released a free trial of Moonsense Cloud, which allows an organization to harness digital body language and source data for enhanced fraud detection. This cost-effective approach enables organizations to adapt swiftly to emerging threats and protect their customers and bottom line without breaking the bank. Moonsense‘s innovative product offering empowers businesses to develop tailored risk scoring models, giving them the flexibility and control to customize their fraud management strategies and better combat fraud while minimizing costs.

Recommendations:
As e-commerce losses due to online payment fraud continue to soar, businesses need to optimize their fraud prevention strategies without increasing their financial burden. Moonsense provides an innovative solution that uses human interaction and predictable patterns of behavior to help identify and combat even the most advanced fraud schemes. The benefits of Moonsense‘s platform cannot be overstated, as it provides organizations with the tools to combat fraud while minimizing costs. Companies need to take advantage of the free trial of Moonsense Cloud and see the value that this innovative approach can bring to their fraud detection and prevention strategies.

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