Google‘s Pledge for Responsible AI: Opportunities and Challenges
At Google I/O 2023, company executives discussed the need to establish guardrails to ensure responsible use of their new artificial intelligence (AI) products and prevent potential misuse. While these new AI technologies may offer significant benefits, the spread of misinformation and abusive text or imagery generated by AI pose serious security concerns. Therefore, Google is committed to responsible use of AI technologies that protect society and the company’s reputation.
The Inherent Tension Between Benefits and Misuse of AI Technologies:
During Google I/O, James Manyika, Google‘s senior vice president in charge of responsible development of AI, demonstrated the potential benefits and pitfalls of their Universal Translator, an AI offshoot of Google Translate. This video AI technology could expand the video audience to those who do not speak the original language, but it could also erode trust in the source material, as the AI modifies the lip movement to make it seem as if the person was speaking in the translated language. The same technology that offers benefits also poses risks such as “deepfakes,” AI-generated media that appears authentic but is not. These risks require the establishment of guardrails to prevent misuse and ensure responsible use of AI technology.
Establishing Guardrails for AI Technologies:
Different companies approach establishing guardrails for AI technologies differently. Google‘s focus is on controlling the output generated by AI tools and limiting who can use the technologies. For example, the Universal Translator is accessible to fewer than ten partners, and Google‘s ChatGPT has been programmed to say it cannot answer questions that it deems harmful. Nvidia has developed an open-source tool, NeMo Guardrails, which ensures the AI’s responses fit within specific parameters. Google also relies on automated adversarial testing to identify problematic outputs and Google‘s Perspective API to assist in responsible use of AI technologies.
The Responsibility of AI Developers:
The responsible use of AI technologies is the shared responsibility of developers, companies, and society. The misuse of these technologies poses serious security challenges, as AI is being used in phishing, deepfakes, and malicious code to break into systems. Therefore, it’s essential to create guardrails to mitigate the potential misuse of AI technology. The White House has called for guardrails to be put in place to prevent the abuse of AI technologies. Furthermore, it’s vital to conduct independent evaluations of AI models to identify issues and help developers address them.
Advice for AI Technology Developers:
Developers of AI technology should prioritize the responsible use of these technologies and work to prevent potential misuse. Guardrails should be put in place to ensure that AI technologies are used to promote social good and not to harm society. Collaboration among developers, companies, and society is essential to ensure ethical use of AI technology.
Conclusion:
The responsible use of AI technology is crucial, and the establishment of guardrails to prevent potential misuse is essential. Companies like Google are taking steps to ensure that their AI technologies are used responsibly, and developers of AI technology should follow suit. By prioritizing the development of responsible AI, society can reap the benefits of these technologies while minimizing the risks posed by potential misuse.
<< photo by Kindel Media >>
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