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Trend Micro Redesigns Worldwide Partner Program to Enhance Cybersecurity Services

Introduction

Global cybersecurity leader Trend Micro has recently announced a complete redesign of its worldwide partner program. The redesigned program aims to accelerate business growth for partners and enable them to deliver exceptional value to end customers. With cyber threats becoming more sophisticated and prevalent, this redesign comes at a crucial time when organizations require robust cybersecurity solutions and services to protect their data and critical assets.

A New Era of Channel Partnership

The revamped partner program is centered around the Trend Vision One™ platform, which will provide partners with opportunities to deliver services and assessments for both enterprise and SMB-focused partners. As the cybersecurity landscape continues to evolve, organizations face an increasing demand for in-house skilled professionals to protect their data and assets. Trend Micro’s partners can play a vital role in filling this skills gap by delivering crucial services such as Managed Security Service Provider (MSSP), Managed Service Provider (MSP), Security Operations Center as a Service (SOCaaS), Extended Detection and Response (XDR), and Incident Response (IR), among others.

Addressing Customer Needs

To address evolving customer needs, Trend Micro is enhancing partners’ ability to offer assessments such as Cyber Risk Assessments, External Attack Surface, Cloud Posture, and Azure AD Assessments. Over 800 partners have already leveraged Cyber Risk Assessment Services to complete over 1,400 customer assessments. This demonstrates the increasing importance of proactive risk assessment in the ever-changing cybersecurity landscape.

Success Stories and Partnerships

Several partners of Trend Micro have praised the company’s commitment to empowering them to deliver unmatched security and value to their customers. Anne Saunders, Global Director of Cybersecurity Partnerships at Capgemini, highlighted the growing complexity in the cybersecurity landscape and how Trend Micro’s partnership plays a crucial role in enabling business transformation. Jay McBain, Chief Analyst at Canalys, commended Trend Micro for providing extensive support, including a well-balanced Partner Capability Model that empowers partners to excel in managed services. These success stories and partnerships demonstrate Trend Micro’s commitment to collaboratively securing organizations in an increasingly complex threat landscape.

Embracing AI and Enhancing Profitability

One of the key features of the redesigned partner program is the integration of artificial intelligence (AI) capabilities. Trend Vision One’s generative AI allows partner analysts to understand the next threat alert and identify growth opportunities within customer accounts. This integration of AI further enhances the value that partners can offer to their end customers, improving the performance and productivity of their security operation centers (SOC).

The redesigned program also aims to increase partners’ profitability through stacked benefits. This includes capabilities, deal participation and co-selling, competitive private offers in the marketplace, and recognition of partners’ influenced revenue in services and consulting. By incentivizing partners to generate revenue through various means, Trend Micro enables them to thrive in the market and contribute to the overall growth of the cybersecurity industry.

Expanding Services and Co-Selling Opportunities

To meet the diverse needs of customers, Trend Micro’s partner program introduces new competencies for partners to earn technical and service validations in cloud security, professional services, managed security services, SOC, incident response, and more. This expansion of services ensures that partners have the necessary expertise to address the evolving cybersecurity challenges faced by organizations.

Additionally, the program enables partners to co-sell and generate more leads through multiple lead generation tools, customer workshops, and co-branded risk assessments. For example, partners can provide cloud security workshops for platforms like AWS and Azure, demonstrating their expertise and helping organizations secure their cloud environments. These co-selling opportunities strengthen the partnership between Trend Micro and its partners while offering customers comprehensive and tailored cybersecurity solutions.

Immersive Learning and Digital Experience

The Trend Partner Program prioritizes continuous learning and skill development through Trend Campus. This platform offers immersive learning experiences across three progressive tracks and provides personalized, in-depth consultations for competency partners. By investing in the education and development of partners, Trend Micro ensures that they stay at the forefront of cybersecurity knowledge and can effectively navigate the dynamic threat landscape.

Furthermore, the partner program provides an integrated digital experience through various tools, including partner locators, partner portals, mobile apps, leads dashboards, and cloud marketplaces. This digitized experience streamlines the collaboration between Trend Micro and its partners, enabling seamless communication and access to resources.

A Growing Channel Business

The Trend Partner Program is built upon a thriving channel business that encompasses over 147,000 profiled partners. These partners have demonstrated their commitment to cybersecurity by undertaking comprehensive training. Trend Micro acknowledges the importance of a strong partner network to effectively address the cybersecurity challenges faced by organizations worldwide. The program’s focus on building competencies and certifications ensures that partners are well-equipped to navigate the dynamic cybersecurity landscape and offer the best solutions to their customers.

Conclusion

Trend Micro’s redesigned worldwide partner program represents a significant step forward in strengthening its partnerships and enhancing cybersecurity services. By leveraging AI, expanding service offerings, and prioritizing partner profitability, Trend Micro aims to empower its partners to become resilient cybersecurity companions. This program comes at a crucial time when organizations face increasing cyber threats, and the demand for comprehensive and tailored cybersecurity solutions continues to grow. With an emphasis on continuous learning and a seamless digital experience, Trend Micro demonstrates its commitment to collaborating with partners and safeguarding the digital world.

[Source](https://www.trendmicro.com/partner)