Trend Micro Revamps Partner Program to Enhance Cybersecurity Collaboration
An Introduction to Trend Micro’s Redesigned Partner Program
Trend Micro Incorporated, a leading global cybersecurity company, has announced a complete redesign of its worldwide partner program. This revamp aims to accelerate business growth for partners and enable them to deliver enhanced value to end customers.
Eva Chen, CEO at Trend Micro, expressed her appreciation for the company’s partners and their integral role in their three-decade journey. She highlighted the importance of strategic alignment with partners to safeguard the digital world. With the introduction of this redesigned program, Trend Micro’s new mission is to enable partners to become resilient cybersecurity companions and guide customers through their security lifecycle.
Building Enhanced Services on the Trend Vision One Platform
The revamped program is centered around the Trend Vision One™ platform, which offers opportunities for partners to provide services and assessments to both enterprise and SMB-focused partners. As the demand for cybersecurity grows, organizations face increased risks from threat actors who are monetizing criminal activities. This highlights the need for in-house skills to protect data, companies, brands, industries, and governments.
The redesigned program equips partners to bridge this gap by delivering vital services such as Managed Security Service Provider (MSSP), Managed Service Provider (MSP), Security Operations Center as a Service (SOCaaS), Extended Detection and Response (XDR), and Incident Response. To address the evolving needs of customers, Trend Micro is enhancing the ability for partners to offer assessments, including Cyber Risk Assessments, External Attack Surface Assessments, Cloud Posture Assessments, and Azure AD Assessments. Over 800 partners have already utilized Cyber Risk Assessment Services to perform more than 1,400 customer assessments, with additional services in the pipeline.
Industry Experts and Partners Recognize Trend Micro’s Impact
Trend Micro’s strategic partnerships have played a crucial role in empowering organizations to achieve unmatched security and value for their customers. Anne Saunders, Global Director of Cybersecurity Partnerships at Capgemini, expressed excitement about the future collaboration and the tools provided by Trend Micro to secure organizations with confidence. Saunders sees the partnership as a key element in enabling business transformation and meeting growing complexity in the cybersecurity landscape.
Jay McBain, Chief Analyst at Canalys, highlighted the growing complexity of hybrid IT environments and the role of managed security services in driving the channel. McBain praised Trend Micro for providing robust support, including a well-balanced Partner Capability Model, that enables partners to excel in managed services through the power of generative AI.
Sean Barker, CEO at cloudEQ, stressed the shared responsibility of organizations to address business challenges and accelerate digital transformation while ensuring business continuity. Barker commended Trend Micro’s partner program for enabling them to deepen their expertise and broaden their services to safeguard customers’ cloud applications.
Empowering Partners Through Enhanced Benefits and Support
The Trend Partner Program offers a range of benefits to empower channel partners:
- Embracing AI: Partners can leverage Trend Vision One’s generative AI capabilities to enhance their SOC teams’ performance, accelerate daily workflows, and increase productivity.
- Increasing Profitability: Stacked benefits, including capabilities, deal participation, co-selling, marketplace competitive private offers, and recognition of partners’ influenced revenue in services and consulting, enhance partner profitability.
- Expanding Services: Trend Micro offers new competencies for partners to earn technical and service validations in cloud security, professional services, managed security services, SOC, IR, and more.
- Co-selling and Lead Generation: The program provides multiple lead generation tools and customer workshops, including co-branded risk assessments, cloud security workshops for AWS and Azure, online demo environments, marketplace incentive campaigns, and co-sell tools.
- Immersive Learning: Trend Campus supports hybrid learning with three progressive tracks and offers in-depth 1:1 consultations for competency partners.
- Integrated Digital Experience: The program integrates various digital platforms, including partner locator, partner portal, mobile app, leads dashboard, and cloud marketplaces, for a seamless experience.
Continued Growth and Commitment to Partner Success
Trend Micro’s partner program is built on a thriving channel consisting of 147,000 profiled partners. Over half of these partners have successfully completed broader cybersecurity training in the past year. Notably, deal registration has experienced significant growth, driven by co-selling partners. AWS Certified Channel Partner Program (CPPO) partners have seen a 42% year-over-year growth, and Managed Service Provider (MSP) partners selling XDR have experienced a 46% year-over-year increase.
Trend Micro remains committed to its partners, ensuring joint customers are protected while providing opportunities for partners to thrive and extend their services. The company’s continuous evolution and growth parallel the ever-changing cybersecurity landscape.
About Trend Micro
Trend Micro is a global leader in cybersecurity, dedicated to making the world safe for exchanging digital information. With decades of security expertise, global threat research, and continuous innovation, Trend Micro’s cybersecurity platform protects hundreds of thousands of organizations and individuals across clouds, networks, devices, and endpoints. Its advanced threat defense techniques, optimized for environments such as AWS, Microsoft, and Google, offer central visibility for better detection and response. Trend Micro employs over 7,500 professionals across 65 countries, enabling organizations to simplify and secure their connected world.
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