Chicago, Oct. 17, 2023 /PRNewswire/ —
Fingerprint, the world’s most accurate device intelligence platform, has secured $33 million in Series C funding in a round led by Nexus Venture Partners, with participation from Uncorrelated Ventures. The new funding brings the total amount raised by Fingerprint to $77 million. This latest investment will help the company accelerate its growth and further develop its tools and capabilities for device identification.
Meeting the Increasing Need for Accurate Device Identification
In today’s digital landscape, where cookies are becoming obsolete and VPNs are on the rise, accurate device identification has never been more crucial. Companies are constantly dealing with sophisticated attacks from online fraudsters while also striving to provide frictionless experiences for their trusted users. Fingerprint‘s platform addresses this challenge by offering reliable device identification through flexible APIs, enabling businesses to identify fraudsters while ensuring seamless experiences for legitimate customers.
Outstanding Accuracy and Quick Processing Time
Fingerprint takes pride in its best-in-class accuracy, capable of identifying 99.5% of returning users in less than 500 milliseconds. This quick processing time allows companies to detect and respond to potential fraud almost instantly, safeguarding their systems and protecting their customers.
Wide Range of Use Cases
Fingerprint‘s device intelligence platform is versatile and can be applied to various use cases across different industries:
- Protecting login pages from automated account takeover attacks and phishing attempts.
- Preventing payment fraud for payment processors and eCommerce retailers.
- Detecting and preventing account sharing for SaaS and subscription services.
- Securing cryptocurrency exchanges.
- Building paywalls that cannot be evaded by going incognito, changing IP addresses, or clearing cookies.
- Restricting access for bad actors in online gaming and gambling.
Trusted by Leading Companies
Fingerprint has gained the trust of numerous industry leaders, including Dropbox and Neiman Marcus. Dropbox uses Fingerprint‘s technology to detect and block account takeover attempts, while Neiman Marcus relies on it to create personalized experiences for its most valued customers. This demonstrates the platform’s ability to cater to different business needs and provide effective solutions in fraud prevention and user experience enhancement.
Continual Improvement and Integration
One distinctive feature of Fingerprint‘s device identification is its persistent visitor identifier, which continuously improves and maintains accuracy even as browsers are upgraded. Additionally, Fingerprint offers easy integration with popular third-party platforms such as Cloudflare, Segment, and CloudFront, making it accessible to developers across various ecosystems.
Security and Privacy Compliance
With a commitment to data security and privacy, Fingerprint is proud to be ISO 27001 certified, SOC 2 Type II compliant, and compliant with GDPR and CCPA regulations. This ensures that businesses can trust Fingerprint to handle sensitive user data responsibly and in accordance with the highest industry standards.
Conclusion: Addressing the Growing Need for Device Intelligence
Fingerprint‘s latest funding round highlights the increasing demand for accurate device identification solutions in an ever-evolving digital landscape. As online fraud becomes more sophisticated, businesses must invest in technologies like Fingerprint‘s platform to protect their systems and provide seamless experiences for their customers.
The company’s continued focus on accuracy, quick processing time, and ease of integration has propelled its growth and attracted partnerships with leading companies. With this additional funding, Fingerprint aims to further expand its reach in the enterprise market, developing new tools and capabilities to address the complex challenges of device identification.
Fingerprint‘s success serves as a reminder that as the digital world continues to advance, businesses must adapt and invest in cutting-edge solutions to combat fraud, protect user data, and ensure a seamless and secure online experience.
<< photo by Pawel Czerwinski >>
The image is for illustrative purposes only and does not depict the actual situation.
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