Balancing the Power of Consumer Data: Unveiling the Manufacturing Industry’s Risk-Reward Equation
The Pandemic’s Impact on B2B2C Manufacturers and Data Collection Direct-to-Consumer Strategy in the Face of Retail Closures The COVID-19 pandemic forced many B2B2C manufacturers in various industries, such as consumer packaged goods, fashion, and equipment, to rethink their traditional business models. With retail outlets closing or operating at limited capacities, these manufacturers realized the value…